As Abu Dhabi prepares for Eid al-Adha celebrations, Darna Rewards has announced a new seasonal campaign designed to bring extra value to luxury shopping in the capital.
Running from May 18th to May 31st, the initiative invites shoppers to explore a wide range of premium retail brands while earning rewards on qualifying purchases.
This new campaign will take place across three major destinations in the city, with The Galleria, Yas Mall, and Al Jimi Mall being the participating venues.
With fashion, jewellery, beauty, and watch retailers all involved in the promotion, the experience is set to attract shoppers looking to refresh wardrobes, purchase gifts, or enjoy a festive day out during the Eid period.
A City-Wide Luxury Retail Experience
Customers who spend AED 5,000 or more at participating stores can receive rewards worth up to 10 per cent of their total spend, with the campaign offering a maximum reward value of AED 30,000.
This promotion spans more than 100 international luxury brands, giving visitors the opportunity to shop across multiple destinations in the three malls, whilst also unlocking added benefits through the Darna Rewards platform.
The expansion into Yas Mall and Al Jimi Mall reflects a broader push to connect shoppers across Abu Dhabi and Al Ain through a single loyalty experience, whilst The Galleria continues to lead with its high-end offering.
How The Darna Rewards Platform Works
Darna Rewards is Aldar’s lifestyle loyalty programme, allowing members to earn rewards as they purchase. Users can register through the Darna Rewards app, link a payment card, and automatically collect rewards when making eligible purchases at registered outlets.
With Eid shopping expected to commence across the UAE, the latest campaign adds another incentive for visitors planning retail outings during the festive season.
You can download the Darna Rewards app via the App Store or Google Play.
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