From luxury handbags and designer fashion to homeware and lifestyle finds, buying preloved has become more popular than ever.
Looking to tap into that growing demand in the UAE is LUVED, a Dubai-based marketplace founded by entrepreneur Shaima Sibtain, who is connecting buyers and sellers daily, offering them a modern way to give quality items a second life while making second-hand shopping feel simple, social, and accessible.
The Idea Born from a Market Gap
After moving from London to Dubai, Shaima noticed that while interest in resale shopping was growing across the UAE, the experience often felt fragmented.
Finding quality items could be time-consuming, while selling unwanted pieces wasn’t always straightforward. Drawing on her experience across business, technology, and creative industries, she set out to build a platform that simplifies the process.
The result was LUVED, a marketplace where users can list, discover, and exchange preloved fashion and lifestyle products through a single easy-to-use app.
A UAE Take on the Resale Boom
For anyone familiar with Vinted, the concept will feel instantly recognisable.
Like the hugely popular European platform, LUVED centres around peer-to-peer buying and selling, helping users unlock value from items they no longer use.
The unique difference lies in its local focus, with the platform tailored specifically to shoppers in the UAE, offering fashion and accessories, as well as home and lifestyle pieces, with the primary goal to make resale shopping feel as natural as buying something brand new.
More Mindful Ways to Shop
As conversations around sustainability continue to influence consumer habits, resale platforms are becoming an increasingly common part of everyday shopping.
For Shaima, that shift presents an opportunity to encourage people to think differently about ownership and longevity, as with LUVED, now launching in the UAE, the founder hopes to create a community where quality items remain in circulation for longer, proving that one person’s wardrobe clear-out could be another person’s next great find.
For more information about LUVED and to download the mobile app, visit Luved.
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