Luxury collectors have something special to keep an eye on this month, as Materiality in collaboration with Sotheby’s has launched a new online auction connected to Abu Dhabi.
Featuring an impressive selection of sought-after watches, jewellery, designer handbags, and collectibles, the sale gives bidders from around the world the chance to compete for some truly exceptional items.
Offcially opened on 24 June, the auction remains live until 10 July, with millions of dollars’ worth of luxury goods available to those looking to add premium pieces to their collection.
From London to Abu Dhabi
Established in London in 1744, Sotheby’s has been a major name in the auction world for centuries, with the company building its reputation selling rare books before expanding into fine art, jewellery, luxury fashion, watches, and other highly desirable products.
Today, it is recognised as arguably the world’s leading auction house, with sales taking place across the globe, including here in Abu Dhabi.
Why Online?
Rather than hosting a traditional auction room filled with bidders, this event is taking place entirely online with the idea of conveiance and global reach.
The digital format allows collectors across different countries and time zones to browse the catalogue, place bids, and follow the auction as it unfolds, making the experience far more accessible than an in-person event.
What Can Bidders Expect?
Showcasing more than 30 carefully selected lots, the pieces have been chosen for their craftsmanship, rarity and collectability.
Bidders can expect to find luxury watches from prestigious Swiss makers, iconic handbags from celebrated fashion houses, exquisite jewellery, and other standout collectibles that appeal to both passionate enthusiasts and serious investors.
Designed For Collectors
Overseen by Sotheby’s specialist luxury department, the team’s experts curate collections for buyers seeking exceptional pieces with lasting appeal, with a strong reputation in ding so.
While many are expected to be experienced collectors and high-net-worth clients, the online format also gives newcomers the opportunity to explore the world of luxury auctions.
An exciting way to kick the summer off, this is another example of Abu Dhabi continuing to strengthen its position as a destination for international luxury events.
For more information and to see what is currently on auction, visit Materiality | 2026 | Sotheby’s.
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